This week we highlighted framing and delivery as the core levers this week, welcomed Ashley Arizaga as the new creator success managers, and pushed creators to experiment more with unique formats & ideas — Kelly's green screen video (100K views) was the standout proof that stepping outside the standard scripts can pay off. We interviewed Tiffany who gave us insight on a familiar formula: two posts a day, natural unscripted-sounding delivery, no dead space between clips, and consistent reposts to keep feeding the algorithm.
| Creator | Views | Key Factors |
|---|---|---|
| Zoe | 2.5M | Strong title/subtitle framing (space above head for title, captions at bottom), iPad prop for perceived credibility. |
| Deja | 78K | Off-center framing (leaning left/right) to leave room for photo overlays, slower talking pace, natural/organic. |
| Tiffany | 301K | Bright t-shirt, car lighting, natural "talking to a friend" delivery, no gap between clips/breaths. |
| Change | Why It Matters |
|---|---|
| Push toward original/creative formats | Kelly's green screen video jumped to 100K views, the team highly encourages bouncing off unique and creative ideas if you have any! |
| No approval needed for original ideas | As long as the video includes a mention of claimmoney.com, creators don't need pre-approval. However, if you are unsure we can always review it with a success manager…takedown requests are rare. |
| New creator success manager onboarded | Matt is now working internal logistics! We have Ash joining the team, bringing prior UGC experience, to help creators directly with tips and advice. |
| Storytime/rant format resurging as a top performer | Raw, personality-driven "venting to a friend" content is outperforming more polished setups right now, it’s worth trying if a script isn't landing! |